Explain how an organisation could ensure its staff selection procedure promotes equal opportunities

An organisation can ensure the selection equal to making sure it is non-discriminatory. This means that all staff are selected by their ability in work ethics and their resume rather than protected characteristic, such as; age, marital status, sexual orientation, race, disability, religion and etc. For example, an interviewer cannot choose a candidate based on their race. All candidate are given a fair interview procedure. This can be done by the interview panel being mixed, having pre-listed questions or having interviews at different times and an accessible location. When regarding advertisement the organisation would need to focus on making their platform is diverse in order for it to be open up to the wide audience. The advertisement should not be limited to particular cultures or language. It should be based on the candidate resume and work ethic. Therefore, it is vital that the organisation are aware of the language they are using when advertising. The organisation having mixed panel would enable an equal chance for the interviewee because the others might balance it out and focus on the skills and qualities of the interviewee. The mixed panel consists of having a diverse panel, such as; gender, culture, disability, age and ethnicity. By having a mixed gender and culture panel can ensure that the interviewee is protected from prejudice viewpoint. An example to show the effectiveness of mixed panel interview in a selection procedure would be one interviewer having a prejudice feeling towards the interviewee and hopefully, the others can balance it. Thus creating a fairer interview for the interviewee. The one-to-one interview can cause hostility and less fairness than a mixed panel because it enables the interviewer to be in control. Whilst mixed panel has a majority decision. A second interview process that the organisation would use to make sure that their staff selection procedure is equal is having pre-listed questions. Pre-set questions make sure that everyone being interviewed is asked the same questions in order to promote equality. It made sure that the interviewer cannot ask questions that discriminate against the interviewee. For example, women being asked their being asked about their marital status. A pre-listed question would make it equal and easy to judge between the interviewees because all of the candidates would be asked the same questions. Therefore, eliminating prejudice or discriminatory questions the interviewee may be asked by the interviewer. This is because pre-listed questions are already determined questions. Thus making it standardised and more equal for the interviewees because they would be all be asked the same questions and none of them would be discriminated or given special treatment. The last interview procedure is having an interview at different times and if possible for the organisation to have its inaccessible locations. Interviews should be held in a range of times. This would granted that everyone has the time to go for an interview. It is not limiting the number of interviewees. Avoiding different slots such as 3pm-4pm due to parents picking up their children from school. For the location, it is not necessary to have five different locations but the location should be clear and if possible in more than one place. Wheelchair users should be able to access the building in order to give them an equal chance of applying for the job. Thus making sure that the organisation is promoting equality in their staff selection procedure. When advertising for job applicants the organisation to make sure that there advert is not gender restricted. This means that the advert should not be seeking one gender over the other. Using one word such as ‘waitresses needed’ can imply that the applicants must only be female rather than a mixed gender. To overcome this the organisation should use unisex words to describe professions, such as; doctors, actors, teachers, bar worker and etc. By doing this the organisation would not be limiting the number of applicants because they have opened the advertisement to both genders. It is vital that an organisation is aware of the advertising platform they are using because if they were to advert in specific broadcasting which would limit those that are not familiar with it. For example, if the organisation choose to advertise in a French newspaper. This would disadvantage those that want to apply for a job that is not familiar with the newspaper. Nevertheless, the advert should not demand a person that has a mother tongue that is French. This is due to that there are people that can speak fluently in French, however, their native tongue is not of French. The advert should head in a direction that says a ‘looking for a person fluent in French. ’ This would enable people with knowledge in French to apply. In general, the organisation should be aware of the language they use when advertising and the platform in order to promote an equal opportunity for all candidates applying for the job.

Rate and Sequence of Development

Babies are born at 40 weeks. If a baby is born before the due date, they will be classed as premature. Premature babies generally take longer to meet the early development milestones, Newborn babies spend more time sleeping than being awake. It is very important to a newborn baby to spend quality time bonding with their primary carer. Babies develop fast during the first four weeks; feeding and sleeping patterns can start to form and will start to communicate through smiling and crying. As from 3 months old, babies are much more alert, and generally settled into a day and night routine and cry less often.Being more settled and interacting with people around them, and can recognise their primary carer. From 6 months babies can express enjoyment through laughing and smiling. They can reach for objects; this heightens the need for exploration. From 9 months babies are usually becoming more mobile, they can explore their environment. Cognitive and communication development is improving a nd babies are aware of words. From this age, the emotional lesson is being learnt, as babies begin to understand that carers who leave the room will return.At 12 months babies are much more mobile. The baby is becoming much more vocal and babbling to the carer. Fine motor skills are developing and the baby is becoming more interested in feeding themselves, also the baby starts to remember things. From 15 months a child’s language is really developing, and can start to put together a small key worded sentence. Walking is steadier, and as the sense of independence develops, so does the frustration within the child, and prevention is usually the cause.From 18 months, a child will understand most of what is being said to them, so communication is important. Children of this age still cannot control their emotions and need a lot of sensitivity from their carers when they become overwhelmed by their feelings. From 2 years, a child’s personality is evident and become more app arent every day. Cognitive and behavioural development is continuing during this stage, short sentences are spoken and walking and movement is confident, leading to trying new things, like climbing and jumping. The child will begin to understand emotion and consequences.At 3 years, children start to take an interest in peers, this is suitably timed as at this as children start pre-school, and can enjoy playing with others of a similar age. Children learn to express themselves through speech, in doing so, this reduces the child’s frustration. At 4 years, children will make the transition to school, which marks a massive change in their lives. When starting school the child will be fluent talkers, confident movers and will already have a social group of friends. Their concentration span will be increasing all the time.At 5 years old children will be settled into formal schooling. Many children will enjoy the challenge of the classroom and independence of playtimes. Others howev er can find it all very difficult because learning doesn’t interest them or find the learning difficult. This can cause a negative feeling towards school. Friends are very important now. At 6-7 years old, physical development has now slowed down to previous years, but confidence levels increase, as does learning within the school. Between the ages of 8-12 years, Children will be reading and writing well.Children have learnt what it is they enjoy and dislike. During this stage of life, it can be a emotional time, children will be moving on to new school and leaving old friendship groups and starting to make new friendship groups. Puberty can start around this age (mainly girls). Technology often causes a child to be less active in this age group and so a balanced diet is required. Between the ages 13 – 19 years, there is a lot happening, puberty, relationships, exams, leaving school, career choices. [pic] [pic] [pic] [pic] New Born CryingHappyPrimary carer [pic] [pic] [ pic] [pic]In prone SittingCrawling Walking [pic] [pic][pic] [pic] [pic] Learning through play (18 months – 4 years) [pic] [pic] [pic] [pic] Learning through play (5 years – 19 years) Physical Development |Age Range |Development within the age range | |0 – 3 months |Babies hands are tightly closed most of the time. The baby will lay with head to one side | | |(in supine position) and legs pulled up toward the abdomen (in prone position), head falls| | |forward (head lag) and the back curves.As the baby gets older they are aware of faces, | | |more so when fed and talked to. | |3 – 6 months |Â  The baby’s head in central position (in supine), the head and chest can be lifted from | | |the floor and can supported themselves with their forearms (in prone). The back is | | |straighter and slight head lag remains. The baby will have found their arms and can be | | |waved and brought together; legs can be kicked separately and together. The baby is aler t | | |and will move their head to watch others.The baby has found their fingers and can engage | | |in hand and finger play and briefly are able to hold objects before dropping. | |6 – 12 months |Â  During this age, babies develop fast and start to learn big movements like, rolling over | | |to going onto their hands and knees to progressing to taking a few steps. Sitting unaided | | |is also developed during this age. Also a number of fine motor skills develop during this | | |age, the palmar grasp to and inferior pincer grasp to then recognising and controlling the| | |release of this grasp.The hand – eye coordination is more defined and now able to feed | | |with a spoon and finger foods. | |1 yr- 2yrs |Â  The child’s walking has become more confident and will attempt to run. The child will | | |start to crawl the stairs, and will walk them if hand is held by a carer. The marks on | | |paper progress into scribbles, a small tower of block will progress int o a tall tower. The| | |child can now push themselves along on ride-on-toys, and is able to kick and throw balls. | |The child will now be able to thread cotton reels using the delicate pincer grasp. | |2 yrs – 4 yrs |Â  During this age, the physical activity becomes independent. The child will learn to walk | | |up the stairs holding on to the hand rail; this will develop into the child confidently | | |climbing stairs and outdoor play equipment. The child will develop from riding large | | |wheeled toys without peddles to using peddles and steering confidently. Kicking a | | |stationary ball will develop into kicking moving balls in straight lines.Drawing becomes | | |an interest, faces and letters are often attempted, using the preferred hand. | |4 yrs – 7 yrs |Â  From the age of 4 years, children will be learning how to fasten buttons, zips, use | | |scissors and cut out basic shapes. Writing becomes more familiar and will be learning how | | |to write his/her na me and other short familiar words. A Child’s coordination will increase| | |and will be able to play games with rules. General balance is good; bikes stabilisers will| | |start to be removed.By the time a child is 7 years, they will be able to hop, skip and | | |use larger outdoor play equipment in schools and parks. The child will be able to catch | | |with one hand and be able to tie up their shoe laces. | |7 yrs – 12 yrs |Â  Physical growth slows down during this age group. The development of coordination and | | |speed of movement along with physical strength develops during this time. The child’s | | |interest in TV, computers and games consoles over take the physical play.The child’s | | |writing becomes more adult like, as does the use of computer equipment. | |12 yrs – 16 yrs |Â  Generally puberty begins between 11-13yrs. The bodies of both boys and girls change | | |throughout puberty. There is a variation in age in which this occurs; gi rls usually enter | | |puberty by 13 years and boys 14 years. Sporting talents become more apparent during this | | |time. | |16 yrs – 19 yrs |Â  A girl’s body can become more woman-like by 16 years old, and a boy becomes manlier by | | |16-17 years. Intellectual and Cognitive Development |Age Range |Development within the age range | |0 – 3 months |From birth a baby can be soothed by a familiar voice, usually the primary carer. Through | | |the use of senses, the baby starts to understand that he/she is a separate person. The | | |baby will begin to notice object in their immediate environment | |3 – 6 months |Â  From 3 months a baby will show interest in bright shiny objects.The baby will be very | | |alert and will watch things going on around them keenly. The baby will explore by putting | | |objects into their mouth | |6 – 12 months |Â  The baby will explore the immediate environment, the primary carer staying within close | | |proximity. During this age, the child will start to look for items which have fallen. | |1 yr- 2yrs |Â  From 1 year, the baby’s memory develops.Remembering past events will highlight the | | |anticipation of future familiar events. The baby will also start to look for objects that | | |have fallen out of sight, knowing they still exist, but can’t be seen. At this young age, | | |child will look for, and return familiar things in there right places. The child will use | | |toys in a way they are familiar with e. g. putting a doll in a bath. The child becomes | | |aware of peers and takes an interest in their activities.A child will use trial and error| | |in a way to explore and discover the world around them. | |2 yrs – 4 yrs |Â  A child from 2 years will understand that actions have consequences. He/she will be able | | |to complete simple jigsaw puzzles and build a tower of bricks; creativity within imaginary| | |and creative play is developed. The child will start as king what and why question and | | |using speech of thinking and reporting. The child can name colours and sort items into | | |simple sets.The child will now be able to recognise his/ her own written name | |4 yrs – 7 yrs |Â  At 4 years old, a child’s memory has developed, and can recall many songs and stories. | | |The child is now able to problem solve, number correspondence improves, reading and | | |vocabulary develops. The child will learn from new experiences at school, and learning | | |style preferences may be apparent. | |7 yrs – 12 yrs |Â  The child now understands mathematical questions and is able to find the answers in | | |number calculations, measuring nd weighing. Many children can read and write simple text | | |by the age of 7. A child will learn a new range of subjects at secondary school, and might| | |follow their own individual interests out of school. A sense of logic develops. | |12 yrs – 16 yrs |Academic knowledge increases as exam curriculum is followed. | |16 yrs – 19 yrs |Towards the age of 16 years, future career decisions are made . e. g. further education, | | |career choices. | Communication Development Age Range |Development within the age range | |0 – 3 months |A newborn baby communicates through sound, crying and physical closeness. The baby will | | |begin to coo and gurgle with the primary carer when talked to. The baby starts to | | |recognise and link familiar sounds such as the face and the voice of a carer. He/she will | | |copy high and low sounds and will return a smile when smiled at. | |3 – 6 months |Â  Sounds are used primarily to call for a carers attention.The baby is babbling frequently| | |and enjoys rhymes and the rhyme actions. The baby plays tunefully with the sounds he/she | | |can make. | |6 – 12 months |Â  The baby now recognises his/her own name and recognises familiar words, including ‘no’. | | |The baby will makes longer strings of babbling sounds and intentionally uses volume | | |vocally. The baby will increasingly understand basic messages communicated by carers and | | |older siblings. |1 yr- 2yrs |Â  The babbling increasingly starts to sound like speech and lead to single words being | | |spoken. The child shows an understanding that particular words are associated with people| | |and objects, by using a few simple words in context. Labelling such as ‘you’ ‘me’ ‘mine’ | | |is understood and the use of single words increases and begins to use people’s names. The | | |child understands a great deal of what carers say. | |2 yrs – 4 yrs |Â  At 2 years, the child will point to items and name them.Vocabulary increases and | | |sentences are used. Some sentences can be used incorrectly, but by 42 months most language| | |is used correctly. The child enjoys stories and rhymes and will use plurals, pronouns, | | |adjectives, possessives and tenses. | |4 yr s – 7 yrs |Â  From 4 years, a child uses language fluently and is clear and understood to all. He/ she | | |have an understanding of language, and can enjoy rhymes, stories and nonsense.The child’s| | |vocabulary is growing each day, and will be learning to read, he/she will recognise small,| | |key words. At the age of 6 years, the child’s language becomes more adult like and enjoys | | |word play and jokes. | |7 yrs – 12 yrs |Â  The child enjoys social chats with friends and family, the conversation becomes more | | |adult like. Both verbal and written communication is fluent and the correct grammar is | | |used. The child may read as a leisure pass time. |12 yrs – 16 yrs |Â  The child may be reluctant to ask adults for advice or information required. It may be | | |sourced anonymously. | |16 yrs – 19 yrs |At this age the child will enjoy socialising with friend and having catch up chats with | | |friends and family. | Social, Emotional and Behavioural Development |Age Range |Development within the age range | |0 – 3 months |A new born baby will smile from about 5 weeks, the baby will discover what he/she can do, | | |and create a sense of self.The baby may cry if the primary carer leaves the room because | | |the baby doesn’t understand that the person still exists and will return. The baby is able| | |to show excitement and fear. The baby responds positively to a kind soothing carer, If a | | |carer doesn’t respond to the baby, the baby will stop trying to interact. | |3 – 6 months |Â  The baby can now clearly tell people apart, showing a preference for a primary carer and | | |siblings. During this age the baby shows a wider range of feeling clearly and vocally. | |He/she will reach out to be held and may stop crying when spoken to. The baby enjoys | | |attention from others and seeing themselves in the mirror. | |6 – 12 months |Â  During this time the baby becomes increasi ngly mobile which allows the child to approach | | |people. The baby understands that when a carer leaves the room, they will return. Baby’s | | |offer objects in their hands but do not let go. The sense of self identity increases as | | |self-esteem and self-confidence develop.The child will start to wave goodbye, prompted at| | |first, then freely. The child is now happy to play alongside other children for increasing| | |lengths of time. | |1 yr- 2yrs |Â  The child becomes more curious to the world around them. The child may signs of | | |separation anxiety and can be jealous of attention or toys given to other children. | | |Emotions are changeable; they quickly alternate between wanting to do things alone, and | | |then requiring their carers help.The child becomes frustrated easily when not able to | | |carry out their chosen task. The child show angry defiance and resistance to adults At | | |this age the child likes to follow their carer and like to help with the act ivities, | | |imitating them. | |2 yrs – 4 yrs |Â  At this age a child is beginning to understand his/her own feeling and identifies happy | | |and sad faces. The child is also aware of other people’s feelings. They will be able to | | |tell others how they feel.Children will respond to carers lovingly, and is affected by | | |their mood. The child may use language to protest verbally, causing them to be less | | |rebellious. The child will now be using the toilet and washes own hands, He/she will also | | |be able to dress them self. | |4 yrs – 7 yrs |Â  The child may be socially confident and self-esteem is apparent and responds well to | | |praise for behaviour, encouragement and responsibility. The control over emotions | | |increases but as imagination increases the child can become more fearful.At this age the | | |child will be keen to ‘fit in’ with other and approval from adults and peers is desired. | | |Friends are important; most of the se are made in school. The managing of behaviour is best| | |carried out and often responds best to ‘time out’ method. The child will enjoy games and | | |activities. | |7 yrs – 12 yrs |Â  Around the age of 7 years, a child will doubt their learning ability and often say ‘I | | |can’t do it’. This leads them to becoming frustrated easily.Personality is established | | |more firmly as attitudes to life are developed. The child is more susceptible to peer | | |pressure, solid friendships are formed and ‘best friends’ are important. The child may | | |feel unsettled when making the transition from primary school to secondary school and as | | |puberty approaches. Strong friendships are relied upon and usually the same sex. The child| | |may be reluctant to go to clubs unless a friend is there too.At this age the child is | | |more independent and able to make more decisions. | |12 yrs – 16 yrs |Â  The child will now travel t o school alone. Mood swings become more apparent due to | | |puberty. There will be a desire for the child to ‘fit in’ with peers and express | | |individuality this can be through art/ music/ dance or creative writing and possibly | | |through dress and hairstyles. The child may prefer to spend time with friends rather than | | |family, and may tend to spend more time in their bedroom at home.A balance of school and | | |leisure time is important. | | 16 yrs – 19 yrs|Â  The child becomes interested in own sexuality and feels attracted to others and may | | |develop romantic and sexual relationships. The child may experiment with smoking, drugs or| | |alcohol, this behaviour is linked with low self-esteem. The child may self experiment with| | |identity through appearance . e. g. piercings and tattoos. A child may start a new job, it | | |is important that a home, work and social life balance is taken on. | Moral Development Age Range |Development within the age range | |0 – 3 months | | |3 – 6 months |Â   | |6 – 12 months |Â   | |1 yr- 2yrs |Â   | |2 yrs – 4 yrs |Â  The child is increasingly able to understand consequence of behaviour and the concept of | | |‘getting in trouble’. The child understands the concept of saying sorry and ‘making up’ | |4 yrs – 7 yrs |Â  The child has a good understanding of familiar, basic rules. If he/she are in an | | |environment where swearing is happening, it is likely the child will use in their own | | |language.The child will have experienced blaming and blame, and feels shame/guilt when | | |adults disapprove. The child will be keen to win and be ‘right’. | |7 yrs – 12 yrs |Â  Attitudes to life are being developed – these are the basis of future moral codes. The | | |child can understand increasingly complex rules, impacting on the sense of right and | | |wrong. Conflict with parents arise due to wanting independence, home rules are unfair, and| | |refuse to wear clothing that parents have bought. | |12 yrs – 16 yrs |Â  The child will now develop personal morals, beliefs and values outside of parents’ | | |influence . e. g. egetarian | |16 yrs – 19 yrs |Â  The child may protest to make their feelings know and to act on a desire to change the | | |world . e. g. petitions, student protests | All tables are guides and development ages groups are approximate. Question: What is the difference between Sequence of development and Rate of development? Why is the difference important? |Sequence |Rate | |The sequence is the order on which children develop. For |The rate is the speed or age on which children develop.For | |example, a child will learn to sit up before they can walk. |example, children of the same age will not reach all of the | |There are exceptions to this; children or young adults with a |milestones at the same age. | |disability may develop different ly. | | It is importance to identify the difference and how each one plays a role in identifying the accomplishments of a child, what milestones have been reached and when. They enable charting of a child or young person's development to happen and provide a structure or picture that can measure where a child might be in need of support.

Pest Analysis

PEST analysis: Political: Australia is a type of democratic country and it is stable politically. The characteristics of Australian government such as transparency and having low level of corruption, and being internationally competitiveness helps Australia to have the lowest rank of political instability in Asia-Pacific and it standing on bottom fourth position in the world in political instability (Australian government 2009). Therefore this factor is an advantage and an opportunity for the companies that operate within Australia and for the people who invest in these kinds of companies. Economic:Australia has one of the most stable economies in the world. According to Economist magazine Australia’s GDP in 2012 was about 1. 5 trillion USD and it becomes the 12th country in the world. During the last global financial crisis in 2007 most of the countries such as US, and European countries were suffering and their economic factors such as GDP, Interest rate, growth, inflation w ent downwards and were in recession, but Australian government could control the situation by implementing strategies that helped small businesses and individuals and kept the economy stable (Economist magazine 2013).So the Australian government made an opportunity out of the financial crisis which was a threat for the whole economy and now is one of the best countries for investment with a very low risk. Social: According to Australian Bureau of Statistics census in 2011 there was 3. 5 million student in this country both international and domestics (Australian Bureau of Statistics 2013). So these students are the customer base for Mynetfone at the moment as residential customers and they can be the potential business users in near future.As Australia has a good rate of economy growth, more businesses wanted to operate in this country and as a result they will need more services for their business such as internet, phone etc. Technological: Mynetfone owned Symbio network in 2009 wh ich has the largest VoIP network providing wholesale carrier service to Australian industry in Australia that using number porting, cloud based hosted PBX service, call termination, call origination and many other infrastructure enable services. The Symbio work in wholesale and Mynetfone work on retail sections (Mynetfone 2013).

How would you assess the nature of public history in the digital age Essay

How would you assess the nature of public history in the digital age - Essay Example It describes how digital age has influenced the discipline of history. Furthermore, the essay also narrates about how historical practices are conducted in present days’ digital age. Public history is anything, which includes the extensive public participation in the formation, recording and explanation of history. It comprises the tasks conducted by expert historians, but positively involves with many people, rather than single individuals. By itself, public history is subjected to the services of varieties of experts who perform in wider historical setups, such as individuals performing in documentations, galleries, museums, heritage sites, country houses and public libraries. Public history frequently entails demonstration of research findings in different formats in order to print for exhibitions, photographic, film displays and dramatic representations. Public history is a trimmer, adaptable to multiple contexts and audiences. Politicians advocate that public history is such work, which is involved with national community and inspire senses of individuality, unity and nationality (Willinsky, 2005). Public historians appeared around the beginning of the ‘age of commemoration’. Public historians accept various ways in which public is involved in the history. In various fields of education, politics and entertainment, it can be observed that historians involve in history practices, with or without academic directives. The discipline of public history is therefore based on the role of history and historians in the world. Public history is thus aimed to prepare individuals for better interpreter and overseer of history. The fundamental belief of public history is that historians as experts do not possess the exclusive authority to that past, but desire to involve in the discussion with the experiences and explanations of the public. Traditionally, the work of public historians was

The problems faced by dependent people Research Paper

The problems faced by dependent people - Research Paper Example Thes is statement: The discussion based on the novel Of Mice and Men by John Steinbeck proves that both the dependent people with issues and their caretakers/companions are forced to face serious problems like rejection, isolation, unexpected troubles, emotional trauma, and unfulfilled dreams. One can see that rejection is one among the problems faced by dependent people/caretakers in the mainstream society. To be specific, the main characters in the novel face rejection because they were migrant laborers. Besides, Lennie Small, one of the main characters faced rejection in the society because he was not a normal individual. He used to depend upon others to lead normal life in the society. On the other hand, his friend and protector, named George Milton, faced the problem of rejection because he used to support Lennie. So, both the characters face the same problem of rejection. Michael J. Meyer states that, â€Å"But there is another dimension alongside in Of Mice and Men that implies a moral universe in which the strong are not to be praised for their oppression of the weak (as in the case of Lennie and Candy) or different. One can see that rejection based on one’s abnormal behavior or supporting the same cannot be justified because an abnormal individual is not responsible for his/her deeds. Instead, his/her abnormal behavior is related to the improper functioning of human brain. In the novel, George is aware of the fact that the society treats Lennie as an outcast because he is an abnormal individual. ... So, George decides to be the caretaker of Lennie. But this did not change the cruel behavior of the people towards Lennie. One can see that Lennie was so innocent that he did not provide any importance to the rejection faced by him in the society. Instead, he considered George a father figure and depended upon him. On the other side, rejection deeply influenced Georges mind because he was aware of the after-effect of rejection. Catherine Reef states that, â€Å"George now understands that being responsible for Lennie means protecting other people from his bearish strength† (66). But he did not decide to abandon Lennie because he was aware of the fact that Lennie cannot lead a peaceful/normal life without a supporter. So, one can see that rejection in the society forced the main characters to think about future and fight against the odd happenings in their lives. Besides, the novel exposes the far-reaching effect of rejection because both the main characters are portrayed as vi ctims of the same. Within the context of the problems faced by the dependent people and their caretakers, rejection leads to isolation in the society. One can see that some of the dependent people are aware of their mental defects. So, they decide to keep away themselves from other individuals. They gradually reject the society and lead lonely lives. On the other side, some other dependent people are not aware of the fact that the society provides less importance to the problems faced by them. They never realize that they need support to lead peaceful lives. Within the context of the novel, Lennie is not aware of the fact that the society considers him as an abnormal individual. Instead, he tries to deal with others in an innocent way. But this innocence added with abnormality results in a

The makeup of a good research question Essay Example | Topics and Well Written Essays - 250 words

The makeup of a good research question - Essay Example 3). Examples of these questions would involve the why’s and how’s of the object being studied. The data format of the answers derived from these questions is textual in nature. Quantitative research questions, on the other hand, aim to â€Å"quantify variation, predict causal relationships, or describe the characteristics of a population† (Mack et al., 2011). Questions that explore the differences, relationships, and characteristics of the object being studied, therefore, are quantitative in nature. The answers generated from these questions are usually numerical in nature. These questions sometimes aim to quantify otherwise unquantifiable objects by transforming them into measurable variables and relationships. Another defining characteristic of a quantitative question is its reliance on experiments and surveys as research methods. While quantitative and qualitative research questions differ in the way they attack a research problem, combining them can lead to a more insightful and comprehensive research study. Some studies, for instance, begin with a quantitative question to uncover manifest characteristics of an object being studied and then proceed to a qualitative one to delve deeper into the meanings and relationships within that object. References Brikci, M., & Green, J. (2007). A guide to using qualitative research methodology.

International Finance Coursework Example | Topics and Well Written Essays - 3500 words

International Finance - Coursework Example ) Rate of return Weightage(?) Equity Shares 720,000,000 9.50% 68,400,000.00 Bank overdraft 169,800,000 6% 10,188,000.00 Redeemable bond 310,200,000 3.52% 10,905,381.42   Total 1,200,000,000 89,493,381.42 WACC 7.46% Current Debt to Equity ratio Debt 480,000,000 Equity 720,000,000 Ratio 0.67 The weighted average cost of capital of the company is the weighted average of the various sources of finance used by the company. Debt is cheaper than equity finance as it lower risk prone and there is always a tax incentive. Increasing amount of debt in the capital structure of the company has its disadvantages as well. Increasing level of debts increases the financial risk of a company which eventually increases the cost of equity as well. The weighted average cost of capital of highly geared company is higher as compared to the others. In the given case study, the company, vagabond plc, is not a highly geared company as against every ? 0.67 worth of debt, the company has ? 1 worth of equity. In order to calculate the weighted average cost of capital of the company, the market value of equity and debt instrument is need to be calculated. The shares of Vagabond plc are currently traded at 36 pence which makes the total market value of the equity to ?720 million. In order to calculate the cost of equity (ke) we use the formula as enumerated in table 1. In the mentioned formula Rf is the risk free rate of return where Rm is the current market rate. Rm-Rf represents the market premium. Beta measures the systematic risk (associated with the environment in which the entity operates) of the company in relation to the current market risk. The company currently has debt through two resources i.e. through bank overdraft and an issuance of redeemable debt bond. For bank overdraft the cost of debt is the rate on which the company pays interest. For the redeemable bond, the cost of debt can be calculated as mentioned in Table 2. Since interest (Coupon x Face value of the debt) is the only cash flow, the IRR of the cash flows is the cost of the debt kd. The weighted average cost of capital (WACC) of the company is calculated by considering all the sources of capital and their rate of return. b) The revised weighted average cost of capital for Vagabond Plc, after consideration of the project is as follows. Calculating the revised capital structure Current Debt to Equity ratio Debt 480,000,000 Equity 720,000,000 Ratio 0.67 Investment required ? 300,000,000 Let the investment raised through equity be 'x' Thus in order to maintain the current debt equity ratio, the company’s revised capital structure should be as follows (480 + x) / (720 + (300-x) = 0.67 Solving the equation, the value of 'x' is ? 121.5 million Revised Debt to Equity ratio Table 4 Debt ? 601,500,000 Equity ? 898,500,000 Ratio 0.67 Calculating Beta equity (Geared) of the project   Table 5       Beta (asset) = Beta (equity) x Equity/[Equity +Debt(1-tax rate)] Where    Beta (asset) of th e project is 1.9    Revised debt is 601.5 million    Revised equity is 898.5 million          Substituting all the values in the equation, Beta(equity) is 2.81 Calculating revised cost of equity      Table 6 Using the formula Ke = Rf + (Rm-Rf) * Beta

Philosophy of language Essay Example | Topics and Well Written Essays - 3000 words

Philosophy of language - Essay Example Traditionally, opponents of the CTP have held that the statement â€Å"that appears/seems red† is reserved for situations in which there is reasonable doubt in an individual’s mind regarding whether something is truly red or otherwise. In that sense, part of the meaning inherent in â€Å"that appears/seems red† is attributable to the doubt in the speaker’s mind concerning whether something is red. Consequently, it would be inappropriate, and quite rightly so, to suggest that there is any ounce of doubt regarding whether something is red and it is false that anything â€Å"appears/looks/seems red† when one sees something red. For that reason, critics of the CTP have argued that seeing red cannot be analysed in causal terms, that is, in terms of it being caused to be in a manner in which an entity â€Å"looks/appears/seems† red. In 1961, Herbert Paul Grice, notable for his pioneering work in the philosophy of language, came to the defense of CT P; this paper explains the manner in which Grice employed his notion of implicature in defense of the Causal Theory of Perception. Grice published an article in which he distinguished between what is meant (what is said) and what is implied (implicated) (Bardzokas 2010, p.114); basically, Grice argues that in saying â€Å"that appears/seems/looks red†, one may implicate that something is not really red but does not out rightly refute that something is red or mean it is not really red. According to Grice, it is actually possible that one who says â€Å"that looks/seems/appears red† sees something red and it could also be that they see something that seems red to them (even if otherwise). If to say â€Å"that appears red† implicates that something may not necessarily be red, it is contradictory to say â€Å"that appears red, and it is red†; Grice posits that the implication that a thing is not really red can be explicitly cancelled out. Consequently, if the implicatum of what a speaker says

Group assignment Example | Topics and Well Written Essays - 250 words

Group - Assignment Example In contrast, instrumental values are strategic values that â€Å"provide the rationale† for the activities of the organization and link the organization to the environment and its stakeholders† (p. 389). The role of management is to communicate these values explicitly through dissemination of policies and procedures that provide guidelines in their adherence. Likewise, through functions of planning, organizing, directing and controlling, management should monitor the performance of employees according to well-defined standards that safeguard compliance to corporate values. The work environment, should therefore be designed to structure strategies that faciliate commitment to these values. This is made possible through structuring clearly explicit mission, vision, and values statements; as well as policies and procedures with a code of discipline. All of these structural guidelines would direct employees in exhibiting work ethics and behavior which would ensure that these values are ingrained and imbibed in the conduct of their responsibilities towards each other and in interactions with other

Ruth Bader Ginsburg Essay Example | Topics and Well Written Essays - 1500 words

Ruth Bader Ginsburg - Essay Example It is not possible to fully cover Ginsburg's contributions to women's rights in a paper of this limited scope. However, it will highlight her most importatnt work, and show how the progression of her legal reasoning has become the cornerstone of today's women's movement. Ruth Bader Ginsburg is one of women's rights foremost advocates, and she has earned a place in history as a woman that has led by example as well as action. Ginsburg immersed herself in women's issues at an early point in her professional life, and they became a hallmark of her career. Ginsburg was a groundbreaker, and at Harvard Law School she was one of only eight women out of a class of 500. She transferred to Columbia, where she graduated at the top of her class, though gender discrimination overshadowed her academic achievements.1 Ginsburg joined the faculty at Rutgers, and became "only the second female on the school's faculty and among the first 20 women law professors in the country".2 She became the first law professor at Harvard, directed the Women's Rights Project at the ACLU, and by 1973 Ginsburg was arguing a Supreme Court case regarding equal benefits for men and women in the armed forces.3 Ginsburg gained the attention of President Jimmy Carter by winning 5 out of 6 Supreme Court cases, and consistently arguing that the equal protection clause of the 14th amendment applied to gender as well as race.4 Carter appointed Gins burg to the United States Court of appeals for the District of Columbia, and in 1993 she was "confirmed by the Senate in a vote of 96 to 3, becoming the 107th Supreme Court Justice, its second female jurist", and an outspoken advocate for women's rights on the bench.5 Since that date she has been instrumental in furthering the cause of gender equality in America. Foundational Legal Work Her early work with the ACLU on the Women's Rights Project prepared her legal skills for writing the Supreme Court decision on United States v. Virginia. The early 1970s ACLU test cases of Frontiero v. Richardson and Weinberger v. Weisenfeld were argued by Ginsburg and built a body of precedent "that swept away gender stereotyping once and for all".6 Ginsburg had a strategy of promoting equality, without regards to the gender of the injured victim. In Frontiero v. Richardson, Ginsburg argued that a man could be a legal dependent of a female Air Force officer, which made the woman eligible for dependent benefits. Weinberger v. Weisenfeld argued that a male was as equally entitled as a female to Social

HEALTH CARE QUESTIONS Essay Example | Topics and Well Written Essays - 500 words

HEALTH CARE QUESTIONS - Essay Example Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." (Kotler & Andreasen as quoted by Weinreich, 2006, par. 2). In every marketing campaign, the most important sources of data to examine are the elements of the marketing mix: product, price, promotion, and place. For social marketing campaigns, the following elements are added: public, partnership, policy and purse strings (Weinreich, 2006, pars. 4 – 11). Under health care, a social marketing campaign considers any of the wide range of products offered by health care institutions. Physical products come in the form of medicines, prosthetics, and other tangible health products. Health care also offers services ranging from diagnostic, laboratory, therapeutic examinations. Other products are likewise enumerated: â€Å"practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and finally, more intangible ideas (e.g., environmental protection)† (Weinreich, 2006, par. 4). The price is the cost for designing and implementing the social marketing campaigns. The place is the target market for the campaign. The promotion â€Å"consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. The focus is on creating and sustaining demand for the product† (Weinreich, 2006, par. 6). The other critical sources of data for the campaign are: publics (internal and external groups directly involved in the campaign); partnerships (affiliated organizations that team up to organize the campaign); policy (governing rules supporting the social marketing program); and purse strings (â€Å"funds provided by sources such as foundations, governmental grants or donations† (Weinreich, 2006, par. 11)). Coye, Foege, & Roper (1994) identified leadership traits required in public health to ensure the development of health objectives in one’s community, to wit: â€Å"the

DBQ Essay Essay Example for Free

DBQ Essay Essay Throughout history, trade has influenced civilizations by expanding religions, spreading new products or ideas, and through transmission of diseases. As civilizations began trading more with other civilizations, trade networks were setup. Traders needed a safe route to get to cities in order to trade. With trade networks such as the silk roads, traders had a way to get from Europe to China to trade goods. With more and more people trading because of trade networks, there were both intentional and unintentional effects of trade. The spread of religion was heavily influenced by trade. Documents 2, and the both support this. The documents show that as people met in city markets, traders did not only trade inventions and products with another. Religious practices, cultures, and traditions were also spread. Document 2 shows that because of trade, religions such as Islam spread from Africa to as far as China in the east. Other religions such as Christianity and Buddhism were also spread. In Document 3, it shows that traders who came to the Swahili Coast to trade stayed there for a couple of months before returning home. Because of this, the traders would share their cultures, languages and religions with the native people who lived there. Over time, trade had a lasting effect on the Swahili Coast. The Swahili language today has some Arabic and Indian words in the language. Most people who are Swahili today also practice Islam as their religion. This would all never have been possible if it weren’t for the trade networks of the Swahili Coast or the Silk Roads. Aside from the spread of religion, trade also helped new ideas and products spread throughout the world. Documents 1,4,5 and 6 all show that throughout the world, many different products and ideas were spread because of trade. Document 1 shows Mediterranean trade being first controlled by Phoenicians and Greeks. The map in the document shows major products such as tin being traded between Greek and Phoenician colonies. Document 4 is a quote, it is implied that this Is coming from someone living in Europe during the Commercial Revolution. The person states that as food supplies increased in Europe, trade also began to increase. More goods were being created and traded all over Europe including, cloth, food, and leather. Towns would hold fairs every year for the trading of these goods. As trade increased, methods of getting cash and loans were developed. Banks were established by Christians and this all became the Commercial Revolution. Documents 5 and 6 further show how trade brought products from different civilizations all around the world. The Columbian Exchange in Document 6 shows how products from the Old World were brought to the New World. Some examples of these products include horses, bananas, black eye peas and beef. Document 5 shows how Marco Polo brought new ideas from China back home to Europe such as how to use coal for heat. While trade helped spread new ideas and products throughout the world, so did deadly diseases. Documents 6 and 7 both show how trade spread disease from one civilization to another. With the Columbian exchange in Document 6, deadly illnesses spread from the Old World to the New World. Disease killed off many indigenous people in the new world and would also enable conquerors from countries such as Spain to gain the upper hand in colonizing and conquering indigenous populations. Document 7 is a political cartoon. It is from the point of view of someone who is against globalization. The cartoon shows an army conquering an indigenous tribe. The members of the tribe all look very fearful and seem to have been forced out of their homes. The army who is conquering all has symbolism representing American culture and ideas. Although this document is biased towards the U.S, it does show the negative effects that trade can have on an indigenous population. These documents all show that trade had many lasting intentional and unintentional consequences on the many civilizations of the world. These include the expansion of religion, the spread of new ideas and products, as well as the transmission of deadly diseases. A document that would have been helpful in further analyzing the unintentional effects of trade would be one from the perspective of the civilization conquering the indigenous people. Overall however, these documents still show that because of trade, new  ideas, cultures and traditions have been spread throughout the world.

Study Media Rather Than Consume It

Study Media Rather Than Consume It What is the media, why is it important to study the media and does it have an impact and can it change the way we think and behave? These are questions that are important in the study of the media industry. The media is a communication tool that is used to transfer messages to the general public. There are many types of media, for example the radio, television, newspapers and etc. Its important to be media literate as the media can be used to change and leave a lasting impact on an individual. The media is one of the most powerful tools that have been created. The media plays a vital role in an individuals perspective on political, economic and socio-cultural issues. According to Bazalgette Media studies open up your understanding of how things work, how people become informed or misinformed and how the myths and ideologies that govern all our lives are created and sustained. (Bazalgette, 2000). The media continually changes and evolves, the term media studies means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000). Since this subject is still new there are a lot of disagreements on how media should be interpreted and it is also a hybrid subject as the idea that it came about comes from a variety of sources (Bazalgette, 2000). Media studies is also considered an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and th ere are no limits to an individual as how to analyze the media. The analysis of media is very important for this particular subject. Media studies are normally associated with the English language subject and also English Literature. However the difference is rather apparent and media studies courses uses economics, politics, psychology and sociology perspectives as ways to understand the media as well as requirements to consider texts from different contrasting perspectives. The English subject on the other hand, deals with reading and writing skills as well critical analysis. Bazalgette goes on to state that media studies are essentially political, it is political to ask questions like who owns a certain media and why (Bazalgette, 2000). This is known as media ownership, the individual consuming the media needs to have knowledge about who owns what media. Is it owned by an individual, a small firm or a large conglomeration? The understanding of what is studied and why it is studied is a very important topic in media studies. According to Bazalgetee there are five reasonings, the first is popularity. Why is there a certain game show, movie, song, or computer game studied more that another is simply because a lot if people like them (Bazalgetee,2000). This shows how audiences are manipulated and what the preferred media is. Second is exemplification, which means worthiness of study. It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the usefulness of a theory but also its limitations (Bazalgette, 2000). The third is notoriety, which helps us analyze media text in the contexts of social, political and culture. Most of these are controversial documentaries, movies or songs etc. The fourth is turning point, where selected text as stated in the previous point, can be significant without being notorio us. The final reason is aesthetic value, is a way of picking out important meanings from a text and making judgements. Important influences in media studies are self and experience in a mediated world. The self is seen as a product of the symbolic systems which precede it (Thompson, 1995). Identity and capacity to make sense of the world around us is said to be an outcome of a symbolic project. Controversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995). Studying the media is also a very good way to understand the different jobs in the media industries and how these works are changing. The film and broadcasting industries have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the media As we have understood why its important to study the media, we also need to look at how the media is studied. There are two different schools of thought, one being American and the other European. Sinclair states that European and American theories are identified as application to media and communications. They are differences between these two and the European is characterized as interpretive and holistic in scope and American as empirical and micro (Sinclair, 2002). What this means is that we can study the media according to either the American way or the European way, but the outcome of the study would be different. The European way relays heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole (Sinclair, 2002). It exists most often in the sociopolitical stance of Marxists. This school of thought originated from the Frankfurt School, a group of Marxist based at Frankfurt in Germany, who had developed their critical theory. This theory is now usually called cultural Marxism or Western Marxism (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and Ideological Critique argues that the media induce misunderstanding (Sinclair, 2002). The British were seeking to reconcile traditional British Marxism, which had little conception of culture at all with a theoretical critique of the media (Sinclair, 2002). In 1960 the University of Birmingham established a Center for Contemporary Cultural Studies and taught a combination of literary criticism and Marxist sociology. The Birmingham School emphasized the significance of media images and representations within the context of social and political conflicts. Political Economy studies the production and distribution of media content, It does not argue that media content under capitalism is ideological but somehow had assume that audiences fall under the ideological influence. The American way is of direct observation and controlled measurable occurrences. The American Empiricism defines content analysis as a systematic and quantifiable method to describe and analyze the meaning of the media messages (Sinclair, 2002). Harold Lesswell (1948) said that a convenient way to describe communication is to answer these questions, who, says what, through which channel, to whom, with what effect? Through this model we can study the way messages are transferred and to whom. Textual analysis is a way of gathering and analyzing information in academic research, it is also a way to approach media texts to try to understand their meanings (McKee, 2001). Content analysis breaks down the components of a program or newspaper into units which you are able to count them and replicates can be done. Semiotic analysis on the other hand, breaks down different elements of a text and labels them. In media studies, there is never a claim to whether a text is an accurate or inaccurate representation of reality. This means there is never a single correct way of any text (McKee, 2001). The text is likely to be interpreted through genre, the different codes producers and audiences communicated with and context, which is divide into 3 levels, the rest of the text, the genre of the text, the winder public context in which a text is circulated (McKee, 2001). Since there is no correct way of interpreting a text we need to learn how to understand media text and the world of rea lity. One way is by understanding the elements of language and culture, the form and context that shape the meanings that are available to us.

Tragedy in A Streetcar Named Desire Essay -- A Streetcar Named Desire E

A tragedy is a genre of a play, a form of drama that portrays the suffering of a heroic individual who is often overcome by the very obstacles he is struggling to remove. A tragedy excites terror or pity. Each tragedy can be considered a tragedy because it involves a tragic ending to the play as a whole and a tragic hero. However, there are three main different types of tragedies. Firstly, in Greek tragedies, everything is deterministic. For example in the story of Oedipus (where he kills his father and marries his mother), fate is said to be responsible for all the events. This type of tragedy is very entertaining to watch because the protagonist is unable of changing and knowing the events. Greek tragedies are interesting because they followed the "Three Unities" : unity of time, unity of place, and unity of action. Greek tragedies normally took place in a single day, happened at a single location, and had one plot line without any subplots. Greeks used to use this because tensio n could be built up easily. Another different type of tragedy is the Shakespearean type, where in general people are great and rise to a greater position. The hero has a fatal flaw in his/her character that makes him/her act in a way that eventually leads to his/her downfall (like in Macbeth where his fatal flaw is his excessive obsession with ambition and power). Another example of a Shakespearean tragedy is Romeo and Juliet because their fatal flaw was excessive passion for each other. Shakespeare did not follow any of the three unities because he felt that it was easier to facilitate the plot. Finally, another type of tragedy is a modern version of the Shakespearean type. Where someone not great is put into a situation where they are forced to t... ... a tragedy of Stanley’s incomprehension of Blanche’s needs. However there were many criticisms concerning this statement of this play being a tragedy. There are many factors that contributed to Blanche’s downfall and she seems to fit, the requirements for being a tragic heroine, perfectly. One may think that Blanche Dubois does not fit into the category as a tragic heroine, not because she is not tragic enough, but because she is not sympathetic enough to a heroine. By writing A Streetcar Named Desire, Williams seems to be playing with different styles of tragedies. The set of the play is in one place (the apartment and its street), so in this way one can consider it as a Greek tragedy. It also seems clear that Williams created an American tragedy with Shakespearean drama in mind. Williams stated that â€Å"creating a new, modern tragic form of a play was difficult†. Tragedy in A Streetcar Named Desire Essay -- A Streetcar Named Desire E A tragedy is a genre of a play, a form of drama that portrays the suffering of a heroic individual who is often overcome by the very obstacles he is struggling to remove. A tragedy excites terror or pity. Each tragedy can be considered a tragedy because it involves a tragic ending to the play as a whole and a tragic hero. However, there are three main different types of tragedies. Firstly, in Greek tragedies, everything is deterministic. For example in the story of Oedipus (where he kills his father and marries his mother), fate is said to be responsible for all the events. This type of tragedy is very entertaining to watch because the protagonist is unable of changing and knowing the events. Greek tragedies are interesting because they followed the "Three Unities" : unity of time, unity of place, and unity of action. Greek tragedies normally took place in a single day, happened at a single location, and had one plot line without any subplots. Greeks used to use this because tensio n could be built up easily. Another different type of tragedy is the Shakespearean type, where in general people are great and rise to a greater position. The hero has a fatal flaw in his/her character that makes him/her act in a way that eventually leads to his/her downfall (like in Macbeth where his fatal flaw is his excessive obsession with ambition and power). Another example of a Shakespearean tragedy is Romeo and Juliet because their fatal flaw was excessive passion for each other. Shakespeare did not follow any of the three unities because he felt that it was easier to facilitate the plot. Finally, another type of tragedy is a modern version of the Shakespearean type. Where someone not great is put into a situation where they are forced to t... ... a tragedy of Stanley’s incomprehension of Blanche’s needs. However there were many criticisms concerning this statement of this play being a tragedy. There are many factors that contributed to Blanche’s downfall and she seems to fit, the requirements for being a tragic heroine, perfectly. One may think that Blanche Dubois does not fit into the category as a tragic heroine, not because she is not tragic enough, but because she is not sympathetic enough to a heroine. By writing A Streetcar Named Desire, Williams seems to be playing with different styles of tragedies. The set of the play is in one place (the apartment and its street), so in this way one can consider it as a Greek tragedy. It also seems clear that Williams created an American tragedy with Shakespearean drama in mind. Williams stated that â€Å"creating a new, modern tragic form of a play was difficult†.

Male Dominance Over Women Traced Back to Roman Times :: Exploratory Essays Research Papers

Male Dominance Traced Back to Roman Times Women are enigmatic. Their complexity is evident in their very anatomy; at least it was according to Plato. Therefore, as what is alien is often feared and what is feared is often subject to aggression, perhaps the men of Rome attempted to dominate women in every facet of life because they feared the possibility of women usurping power. Gender, as suggested by Women's Life in Greece and Rome and "Elite Male Identity in the Roman Empire," is not anatomy but power. Yet how can one be more powerful than an unknown entity? Men can only hope to dominate a species they do not even understand through carefully crafted treatises on anatomy, laws, education, and the unbreakable chains of culture and tradition. Plato boldly states that women are simply underdeveloped men. He does this through the argument that blood creates heat in the body and heat sustains and strengthens the body; so, because women lose blood through regular menstruation, women are cold and therefore weak. Moreover, women are created through a "deficiency of heat" in conception (qtd. in Lefkowitz et al. 228). Plato asserts that because "all concoction works by means of heat" and "some of the body's parts are 'principles'" (qtd. in Lefkowitz et al. 229), a lack of heat will affect concoction which will, in turn, affect a principle body part. This is crucial to the development of the body as "once a principle has been 'moved' (i.e. changed), many of the parts which cohere with it must of necessity change as well" (qtd. in Lefkowitz et al. 229). Therefore, no heat in concoction, or conception, creates a woman, and a woman, subsequently, has no heat in her body. Plato reinforces his theory of heat's effect on the body with o bservations of other body parts. For example, humans go bald on the front part of their head only because, "the brain is there" (qtd. in Lefkowitz et al. 229), and the brain's fluid absorbs the very little heat necessary for hair to exist. Women cannot go bald, on the other hand, because they are incapable of creating the most heated substance that the body can produce: "seminal secretions" (qtd. in Lefkowitz et al. 229). This argument makes logical sense within its own confines, and Plato is able to successfully defend his assertion that "a woman is as it were an infertile male" (qtd.

Overpopulation, Population Control and Public Policy Essay -- Explorat

Overpopulation, Population Control and Public Policy The population explosion in the last one hundred years is a well-documented, and well-examined subject matter. All sorts of agencies have devoted time and resources to studying, problematizing, and strategizing in order to deal with the threat of overpopulation. Diverse groups, including the United Nations, have developed plans to encourage population control and decreased fertility rates. I will not go into the specifics of these plans here, as I will be examining them in detail in my presentation next week. However, I will say that population control in Third World nations have become an essential component of public policy, and have taken on many forms around the world. However, it seems possible that we are all jumping the gun. What if the population explosion is a self-correcting problem? There is some evidence that global fertility rates are naturally declining, even in areas without family planning and population control. Could the improved health and education in many countri es be achieving this goal without specific population control measures? Or else, are changes in the environment simply lowering human’s fertility? In addition, some people argue that it doesn’t matter how whether the population is exploding. There are those proponents of the â€Å"tech-fix,† who believe that human ingenuity is capable of dealing with any human population, and therefore the population explosion is not a problem. Malthusians are faced with many opponents in the modern day, and it does not seem to be likely that experts will reach a consensus on the danger of population growth any time through. However, I am not sure that this should put an end to the notion of family planning and popul... ...gnificantly positive benefits around the world. First, it may be able to slow the spread of AIDS and other STDs by spreading knowledge and condoms to places where the AIDS virus is prevalent. In addition, birth control and family planning is a key element in the improvement and increase in women’s rights. I do believe that a women’s right to reproductive freedom was a monumental victory for the feminist movement here in America. In addition, the benefits of birth control to women’s physical health are also very important. The decrease in number of pregnancies, and the increase in time between births are important in making childbirth safer and healthier for women. Population control may be useless and unnecessary when it comes to actually addressing the â€Å"population explosion,† but it produces positive side-benefits that may be as important as its primary objective.

Guide to Web Research and MLA Essay

The World Wide Web is the broadest source of information today. Other than this fact, it is also accessible through the computer, given that it has Internet access. Since it has a broad source of information, people use it for academic research, besides its use for entertainment. However, one major problem with Web searches is the published material’s credibility since it is often open to a wide variety of audiences and contributors. Since the students’ reliability on Web research is increasing, then there is a need to address the issue about the web sources’ credibility. One way to ensure the sources’ credibility is to evaluate the details on the website itself—like the author, date published, and web site title. These details can help one to understand the worth and uniqueness of the information on the website since some information tend to be rehashes of the original one. To make things simpler, it is quite advisable to look at academic websites—like university databases—and online scholarly journal sites. Most of the time, the information here is quite credible since the authors from such websites have the credentials to prove their words’ worth. I believe everyone already had their fair share of frustration from web research. More often than not, the information that appears on the first page tend to come from websites ranging from slightly reliable to non-reliable. Other than that, I have also encountered links to websites wherein payment is required in order to gain access to the information—like many online libraries. These problems can discourage students and force them into accepting the information regardless of its credibility. Furthermore, it can also exhaust the energy of students, making them more timid. The Modern Language Association or MLA is a language and writing institution developed in order to create a common guide of academic writing that the students, scholars, and members of the academe could follow. It basically provides a network upon which members from different places could share information and academic trends with others (MLA, 2008). Since the organization has a myriad of members wherein most are experts in the academe, their guide becomes a requirement in order to help the students and other members of the academe to organize their academic papers properly. Fighting Until the Very End of Life The poem Do not Go Gentle into that Good Night by Dylan Thomas shares the struggle of a dying person or a person’s grief on the gradual loss of a dying loved one. Basically, the poem centers on the theme of not giving up and fighting until death. Once a person succumbs to the thought of death, then he or she may already be considered dead. In a nutshell, the first stanza entails a persona telling the reader (or to whom the poem is dedicated) to not give up easily and go fight against death and weakness—basically, to become fierce. In stanzas two to five, the persona gives out specific examples of fierce men never giving up, which in turn supports the first stanza. In stanza six, the persona addresses the reader (or to whom the poem is dedicated) to show him or her the fierceness that he or she once had, or the fierceness of his or her soul, which would make the persona happy (Thomas, 1971). The persona of the poem may be Dylan Thomas himself, as he wrote this poem for his dying father—growing weaker from old age and blindness. Throughout the poem, he sought to encourage his father to fight on for his life, no matter how inevitable death was (citation). Besides him being the persona, it could also assume the role of a dying person who encourages others to fight on and to never give up until the very end. The persona assumes a sad yet encouraging tone throughout the poem. The phrases Do not go gentle into that good night and Rage, rage against the dying light are also reiterated throughout the poem in order to give emphasis to the theme of the poem. The persona also constantly reminds the reader and the target person to never go down without a fight since giving up life early would mean that the person is just as good as dead already. The two connotative words that have been heavily used throughout the poem is night and (dying) light. Basically, night here could be referring to the dying person (not the persona) accepting his or her fate peacefully, although there may as well be other connotations for this word. On the other hand, light or the phrase dying of the light could be pertaining to death, or at least weakness. The poem follows an alternating rhyme scheme, wherein the key words to follow are night and day. There is also a repetition of the two phrases Do not go gentle into that good night and Rage, rage against the dying light which gives more emphasis to the theme of the poem. The poem’s form and tone seem too soft and gentle for the poem’s subject which is death. This creates an irony that the persona is asking the dying person to become enraged against death. Metaphors and personifications are used throughout the poem, in order to give a hopeful tone for the persona’s beseeching of the dying person, instead of a tone associated with grief and loss. An example would be the stanza: â€Å"Though wise men at their end know dark is right, / Because their words had forked no lightning they / Do not go gentle into that good night† (4-6). References Thomas, D. (1971). Do not go gentle into that good night. Poets. org. Retrieved July 4, 2009 from http://www. poets. org/viewmedia. php/prmMID/15377. MLA. (2008). About the MLA. Retrieved July 4, 2009 from http://www. mla. org/about.

Family Therapy Model Essay

Family therapy models of psychotherapy can be divided into three classifications—ahistorical, historical, and experiential (Griffin & Greene, 1998, p. 3). The ahistorical classification includes structural family therapy, strategic family therapy, behavioral family therapy, psychoeducational family therapy, and communication models (Griffin & Greene, 1998, p. 3). The historical classification includes object relations theory and Bowen systems theory (Griffin & Greene, 1998, p. 3). The experiential classification contains only one model—the experiential family therapy model (Griffin & Greene, 1998, p. 3). While the historical models focus on changing the family’s patterns of interaction as a means of removing the presenting problems, the historical models are rooted in psychoanalysis, with a longer therapy intervention in which the therapist is less involved than in the other classifications (Griffin & Greene, 1998, p. 3). Experiential models, on the other hand, are more concerned with the patient’s growth, a process of both experiencing and monitoring internal problems, and the patient’s self-identity development within the family context (Griffin & Greene, 1998, p. 3). The history of the models and the therapist’s role in each differs, so given the size limitations of this paper, a separate history on each is not feasible. Each theory has its own major contributors. Among the ahistorical models, structural family theory, for example, was influenced by Gregory Bateson, who focused on verbal and nonverbal communication; the Palo Alto Team, which developed the concept of â€Å"family homeostasis;† and Salvador Minuchin, who saw families as functioning to socialize children and facilitate the mutual support of married couples, suffering problems when boundaries were either too porous or too rigid (Werner-Wilson, n.d., pp. 2-4). Of the historical models, object relations theory was influenced by Melanie Klein and later by Otto Kernberg, who focused on drives and the consolidation of Freudian and non-Freudian object  relations theory, respectively (Griffin & Greene, 1998, p. 3; Tribich, 1981, p. 27). In the experiential model, Whitaker redefined symptoms as â€Å"attempts at growth† and used modeling to offer â€Å"fantasy alternatives to actual stressors† (Griffin & Greene, 1998, p. 12). Three of the five key concepts of family therapy models are embodied in Schutz’s Fundamental Interpersonal Relationship Orientation, or FIRO model—inclusion, control, and affection (Hafner & Ross, 1989, p. 974). Parr (2000, p. 256) refers to the affection concept as â€Å"intimacy† when she states, â€Å"The family FIRO model hypothesizes a paradigmatic view of the family’s relationship organization around the three interrelated core needs of inclusion, control, and intimacy.† Inclusion involves a feeling of belonging within the family context, and it requires a sense of connectedness, a shared belief system, and an organized structure that the family incorporates to handle issues of roles and boundaries (Parr, 2000, p. 255). The concept of control involves the way the family interacts in terms of power and influence, as when these are used to resolve conflict in the areas of â€Å"discipline, role negotiations, and problem solving† (Parr, 2000, p. 256). The affection or intimacy concept demonstrates the family members’ needs for interactions that allow them to be open with each other about their feelings and areas of vulnerability (Parr, 2000, p. 256). Another key concept is communication theory. There are varied types of communication theory, but the one that is most appropriate to family therapy is family communication patterns theory, which serves as a model of family communication based on relational connections among communication behaviors (Fitzpatrick, 2004, p. 175). Finally, the concept of networks is an integral part of the family therapy approach. Networks provide support during family therapy when the family itself is under stress. As Goldenberg and Goldenberg (p. 12) point out, â€Å"The support of a network of friends, extended family, clergy, neighbors, employers, and fellow employees and the availability of community resources often contribute to family recovery,† and â€Å"even chaotic, disorganized, abusive, and multi-problem families have resources.† An evaluation of family therapy from the Christian perspective reveals that it is compatible with Christian principles. Because it is a mode of therapy predicated mainly on understanding the dynamics of family life and helping family members to change their dysfunctional behavior, there is little in family therapy that  runs at cross-purposes with Christian thinking. Inclusion, control, and affection are all Christian concepts as well. Everyone is included in the group of those eligible to be Christians, and one only needs to choose to belong. Control of one’s actions is integral to the Christian perspective, with manifestations of a lack of control being regarded as problems. Affection is a hallmark of Christianity, and Jesus displayed genuine affection to people, urging his disciples to do the same. Communication theory is more than relevant to Christianity, as evidenced by the vast amount of communication that takes place in the Bible and the many interactions that are recorded there to help believers understand both desirable and undesirable forms of communication. Moreover, Christianity is a community-oriented religion in many ways, urging believers to help those in need and to love others, so its precepts fit neatly into the concept of the support network, as well. Jesus traveled about the countryside, as did His disciples, taking help to people in various towns along the way, and there is a palpable sense of community in the Christian way of life, which considers other people’s feelings, welfare, and interests as well as one’s own. Finally, there is in Christianity a strong family model, as the Father, the Son, and the Holy Spirit are essentially a divine family unit, and thus family therapy models are intrinsically structured to relate to the Christian model. References Fitzpatrick, M.A. (2004). Family Communication Patterns Theory: Observations on its Development and Application. The Journal of Family Communication, 4(3/4), 167-179. EBSCO Host. Goldenberg, H., Goldenberg, I. (2007). Family Therapy: An Overview. Florence, KY: Brooks Cole. Griffin, W.A., Greene, S.M. (1998). Models of Family Therapy: The Essential Guide. New York: Routledge. Hafner, R.J., Ross, M.W. (1989). The FIRO Model of Family Therapy: Implications of Factor Analysis. Journal of Clinical Psychology, 45(6), 974-979. Klein, M., Tribich, D. (1981). Kernberg’s Object-Relations Theory: A Critical Evaluation. International Journal of Psycho-Analysis, 62, 27-43. Retrieved on March 25, 2010 from: http://www.pep-web.org/document.php?id=IJP.062.0027A Werner-Wilson, R.J. (n.d.). Family Therapy Theory. Retrieved on March 25, 2010 from: http://www.public.iastate.edu/~hd_fs.511/lecture/Sourcebook20.ppt

High School and Kyle

Being rich, famous and good looking has its up and downs. Kyle Kingsbury is a high school student who is currently in the ninth grade at Tuttle. He has the total package he has blonde hair blue eyes, he is good looking, tall, and rich. Kyle is the most popular boy at his high school. He is very rude to people that he considered were ugly. In his mind he thought that no ugly people should have a conversation with him. Kendra Hilferty decided to teach Kyle a lesson by punishing him for being rude to people. Kendra cast a spell on Kyle. The spell turned Kyle into an ugly hairy beast. This spell would last for two years. Kyle had to find someone who loved him for his personality because he now looks like a beast. She must also prove her love through a kiss to break the spell. He would not be able to use his money or his good looks to help him out in this situation. If Kyle does not find someone to love him for his personality within two years he would live a beast for the rest of his life. Kyle appearances as a beast are just as they seem. He walks upright almost as if he were a human. His teeth are now fangs. His fingers were now claws. Kyle hair was all over his body. I can’t touch Kyle in person, but I imagine that he would feel like a furry dog or monkey. Kyle voice became deeper as a beast. He would roar from time to time when he became upset. He would more than likely to have the smell of an animal such as a dog, monkey, or bear. I wouldn’t know what he taste like because he is a human beast that is not edible. Kyle would be treated differently as a beast because he was ugly and hairy. Most people wouldn’t want anything to do with him. They would be afraid of how big he was. His own father disowned him so you could imagine what a stranger would do for him. This spell will teach Kyle not to go around treating people differently just because they looked different, didn’t have any money, or didn’t fit into the particular popular crowd. Kyle is a young man that thinks that the world revolves around him. He was rich, good looking, and popular. He did not associate with people who he thought was ugly. He was rude to people on a regular basis. Kendra thought she would teach Kyle a lesson by casting a spell on him to turn him into a beast. He would now see and know firsthand what it feels like to be ugly and unpopular.

Thomas Hardy Poem Interpretation

Poems for essay: Neutral Tones, A Broken Appointment, The Moth-Signal. Interpretation is said to be an explanation or conceptualization of a work of literature or other art form by a critic. Hardy is known for integrating personal events from his life, into his poems that allow the reader to develop a fully rounded view of what he was trying to convey in his work. Love and its effects are one of his most famous themes that are the basis of many of his poems. Hardy tends to use references to many of his loves in his life in his poems especially his first wife Emma.The context from which he writes helps immensely when deducing the meaning of his works. However, knowledge of the poet’s background is not a necessity when interpreting all poems nor does it always influence the interpretation given by the reader; this only true to a certain extent. In the poems: â€Å"Neutral Tones†, â€Å"A Broken Appointment† and â€Å"The Moth- Signal (Edgon Heath)† are all e xamples of poems by Thomas Hardy that does not require awareness of his background to be interpreted by the reader.The poem, â€Å"Neutral Tones† can be deciphered is about a man who loses his true love and thus skews his view of love forever. The first stanza may be interpreted as the setting of which this heartbreaking moment between these two lovers took place. The setting bares no identification needed towards the writer and can be easily interpreted by the reader. The proceeding stanzas basically describe the scenarios in the relationship that led to ultimately the couple going their separate ways and as a result changes the man’s perception of love as the event is relayed from his point of view.This poem is just based on a love gone wrong and does not need Hardy’s background information to be successfully understood by anyone who reads it. His personal detached tone from the poem allows this to be possible. Along with â€Å"Neutral Tones†, â€Å"A Broken Appointment† follows the same trend of love and freedom to be interpreted without having knowledge of his past loves. This poem is about a man who is now reflecting later about the time he was stood up by the woman he loved. This is an issue that happens regularly and does not need to be referenced to sometime in the author’s life to be analyzed thoroughly.This poem was also written generally so it also bore no semblance to the life of Hardy. This goes to show that the background of an author when interpreting a poem is not utter importance. In addition, â€Å"The Moth-Signal (Edgon Heath)†, is another one of Hardy’s poems that lack the need for the context from which the poet writes. In this poem, there is an affair by a woman that is summoned to her lover via a moth being burned in the flames of a candle to indicate her lover was present.Since infidelity is a common issue, the background of Hardy is not needed to influence the interpretation of th is poem. In all of the above mention poems, they all encompassed a plot that was easily identifiable by any reader. The thread of love and heartbreak ran through each and they are all poems that are relatable to all who reads these poems. This gives proof that a poet’s background does not need to be known in order to interpret a poem nor influence its interpretation.

SWOT Analysis Tencent Limited Holding

IntroductionIn March 2010 McKinsey published an article dealing with the obsession of the Internet of the Chinese population by concluding the following statement „People in the country’s 60 largest cities spend 70 percent of their leisure time online. Seismic changes in the consumer market are likely as a result.â€Å"1 China’s Internet population increased at the end of 2012 to a total number of 564 million users compared to approximately 250 million users in 2008, according to the China Internet Network Information Center (CNNIN).2 The main reasons for this enormous growth is strongly connected with different aspects, as for instance the general growth of Gross-Domestic-Product (GDP), lower priced computers, more affordable telecom connection fees, government support to Internet usage, and low-cost entertainment aspects. This affected, that also lower income groups started to use the Internet.3 Answering to this fast development and growth of Chinas Internet p opulation, the Internet service industry is about to increase up to 17 percentages in 2013. In the last years, the Internet service industry achieved even annual growing rates up to 20 percentages, resulting of the booming demand.The Internet market seems to be quite satisfied for the moment but even in the next years researches forecast an annual growth of approximately 10 percentages. This is due to the expansion of existing offers in the area of e-commerce and advertisement services.4 Observing the numbers, 148 million people have already experienced Internet shopping since 2010 and it is expected that 30 million people will additionally make use of it by the end of 2015.5 The Economist stated, â€Å"the future of e-commerce is China†.6 Besides the e-commerce and advertisement services also the application services became more and more important over the last years because of the introduction of smartphones and tablets.7Recognizing the trends, Tencent Holdings Limited deci ded 20 years ago to enter the market and finally became the largest Internet Service Portal in China. Tencent still enjoys a quasi monopoly position, which is hardly endangered due to rising competition. That is the reason why they need to think about using new opportunities and fending upcoming threats. Consequently Tencent should carry out a Strengths-, Weaknesses-, Opportunities-, Threats-Analysis (SWOT-Analysis), which includes the study of their own weaknesses and strengths in the internal dimension and the resulting opportunities and threats giving from external influences.This paper will firstly give an overview about the internal strengths and weaknesses. Furthermore Tencent’s external environment will be analyzed and the results will be used for defining the opportunities and threats of the company Before starting with the literal SWOT-Analysis for Tencent the first Chapter gives a short explanation about SWOT-Analysis in general.2 Definition SWOT- Analysis As mentio ned in the introduction, there are two different parts of changes in the environment, which lead to affect the performance of companies. This chapter will explain the difference between internal and external environment and their interaction. Furthermore the next part will explain the so-called SWOT-Analysis in detail.Internal environment analysis points out strengths and weaknesses of a company that in turn, supports decision-making processes concerning the handling of upcoming threats and opportunities.8 Knowing which strengths and weaknesses the company has to face, the internal environment analysis studies aspects like assets, people or knowledge on the one hand and financial deadlines or gaps in capabilities on the other hand.9 Analyzing the internal environment is very important because it defines the capability of the company to deal with the threats and opportunities given by the external environment.10 External environment deals with all developments on the marketplace, inc luding political, economical, social, legal and technical conditions as well as customers, competitors, suppliers and the public. Changes in the external environment or the so-called STEEP (socialcultural, technological, ecological, economical, political/legal)  force the companies in most cases to rethink their actual strategy, to make use of the emerged opportunities and to prevent occurring threats.11 As for instance using the development of a new market as opportunity or dealing with threats as new competitors or decreasing demand.12 To use opportunities means to develop a best-practice strategy. Regarding this, companies have to decide, whether it is the best opportunity to offer something in short supply, to provide something in a better way what already exists, or to create a totally new product.13 Concerning to that, the company has to know if there exists demand, needs and wants for the product they want to provide.14 Facing threats and not trying to fend them often leads to decreasing profits or lower sales. On the one hand knowing these threats gives the opportunity to react and trying to avoid, that threats are going to influence the company’s performance.15 On the other hand firms often do not have control over the threats, which affects the company negatively like for instance new competitors are entering the marketplace. This results in giving up potential customers and thus decreasing demand.16Bringing the internal and external environment analysis together is what you call a SWOT-Analysis. The SWOT-Analysis evaluates all strengths, weaknesses, opportunities and threats of a company, which builds the base for a strategy formulation.17 Meaning that knowing the strengths and reduce weaknesses help companies to use opportunities on the one side, On the other side to use strengths and develop strategies to avoid that weaknesses will become the target of threats. After this short definition of the SWOT-Analysis the next step will be to work out the strengths, weaknesses, opportunities and threats of the Tencent Holdings Limited. 3 SWOT-Analysis of Tencent Holdings Limited3.2 Internal Environment AnalysisAs mentioned in the Introduction the Internet Industry in China is booming. To cover all possible marketplaces in the Internet Tencent offers a broad range of products and services. Besides the most popular service, the instant Messenger called QQ including numerous added services, Tencent provides online media, (wireless) internet value added services, interactive  entertainment services, especially in the online-gaming sector, e-commerce platforms and services as well as online advertisement services.18 Tencent also follows latest trends, as for instance launching a mobile application of a messaging service and added games and a mobile payment system, because of the latest development of using smartphones and tablets instead of personal computers.19 Tencent is one of the oldest Internet corporations in China and wi th its QQ platform the company reached 798,2 million user accounts by the end of 2012.20 As a result, Tencent influenced the communication world in China fundamentally. Another strengths lies definitely in the broad product and service offer of Tencent and the way in which they create synergies. The company offers seven main business lines, starting from instant messaging to online advertisement services. Besides just offering free services, Tencent tries to bind their users to the company’s value-added and paid services, in order to make profit.21 The strategy aims to offer the Internet population the possibility to use a wide variety of services in one company.Furthermore Tencent could gain a lot of experiences and knowledge over the past 20 years as one of the first providers in the Internet service sector, which significantly strengthened the company’s research and development abilities. Despite having already the mature technology in the market, half of the employ ees of Tencent belong to the Research and Development department, to ensure Tencent’s current market leading position and sustain this competitive advantage. Additionally to that the Tencent Research institute, which is China’s first Internet institute with the main goals in research and development of core technology on the Internet, supports the corporation in being innovative.22 Another strength of Tencent is their workforce as Tencent sees them as the â€Å"most precious asset and emphasized on the training of employees† by using different Training Systems.23 Moreover Tencent Holdings Limited is the third largest Internet operator in the world and the largest listed company in China.24 Benefitting from many advantages due to the companiescompany’s size there are also weaknesses the company has to face. In the following part the internal environment focuses on revealing the weaknesses of Tencent.Regarding the large variety of the product range Tencent, Tencent faces the fear of cannibalization because it creates a competitive situation in between their products. An example can be giving by the different instant  messaging services WeChat and QQ or TM and RTX, which serve the same purpose. Besides that QQ mobile messenger gets more and more the look of WeChat, which makes it even more competitive and leads to higher confusion for the consumers.25 Moreover Tencent greatest weakness is being not really innovative rather than being a â€Å"copy cat†. This occurs with the fact, that Tencent copied a lot from successful western companies. QQ for example is a copy of the Israeli invention ICQ and SOSO, the search engine of Tencent uses especially Google as a model.To conclude the internal environment analysis, one can summarize, that Tencent is a highly developed company with a lot of market power due to their long existence. On the opposite Tencent can notcannot convince with real innovative power. To get an idea what influence s TencentsTencent’s decision externally the next step will be to analyze the current market situation of the Internet market in China.3.1 External Environment AnalysisTencent operates in a highly challenging and rapidly changing environment. To get an idea what external impacts Tencent has to face it is important to know, what external factors the Chinese Internet market is about. As already mentioned China, faces a fast growing market in e-commerce because of the increasing number of Internet shoppers. The government noticed the importance of this growing market as well and plans to â€Å"upgrade the technological capabilities of e-commerce†.27 Another importance opportunity lies in using the governmental support, which is communicated in the 12th five-year plan and includes the support for the â€Å"new-generation IT† and additionally the advance of the information networks, mobile communication and the Internet.28 China is nowadays the largest Internet market in the world, which implicates that it is also one of the most competitive markets in the world.In addition to the high development of the Internet scene many companies entered the market in the last years, which leads to a highly competitive situation in general. Chinas Internet population is still growing but the annual growing ratio halved already from 20 percentages in the last years to 10 percentages as forecasted. Besides that, more and more  startups enter the markets, which results sooner or later in a fully satisfied market and a loss in profit and market share.As an example for the highly competitive market, the image below shows the current competition situation on the search engine market in China.There are already eight providers only for search engines on the market including international companies like Yahoo and Google. The low market share of these international companies underlines the fact, that there are still restrictions from the government concerning the fu lly market entry of these companies.Image : China Search Engine Market Share in August 201330Even if governmental regulations already have relaxed a bit, Chinese Internet sector faces still a lot of restrictions. Chinas Internet companies benefit by this, because many foreign websites are still blocked and they are not exposed to powerful competitors like Facebook. This in consequence creates the possibility to develop and strengthen own applications. On the other hand it could become a threat as soon as the government decides to abolish this restrictions. Chinese Internet companies then have to face the full international competition against global players as for example Google.31 After giving this overview about the external and internal environment the next chapter will use this information by concluding recommendations about Tencent’s future strategy.3.3 SWOT-Analysis and RecommendationsTencent entered the Internet market in many different dimensions and accordingly place s their product and service offering. Due to the previous analysis, there are especially three main product categories where Tencent should use their opportunities in further expansion. Firstly, Tencent should, due to the growth-intensive market segment, expand their e-commerce offer by developing for instance their website Papai.com. To even attract more possible Internet shoppers, they also should expand their online advertisement services. Thus, they can make use of synergies they already created through their broad offers, by linking their advertisements services with the shopping sites they own. This second measure, leads to the creation  of new potential profit zones.Thirdly, Tencent should not only focus on expanding existing offers but also develop new products, as for instance in the sector of cloud computing. By doing so, they can fully exhausting governmental support. Taking into consideration, that the market will be opened up in the long-term, Tencent should emphasis their innovation process on new products and services for the national and also international market. This should not be very difficult to accomplish, since Tencent disposes of a highly experienced workforce in Research and Development. This in consequence will enable the company to expand international and compete with other global players. If Tencent wants to keep their position as the third largest Internet company in the world they have to continue growing their business. Considering the slower growing Internet population in China, Tencent needs to go international to keep their growing position.Tencent did this by investing in foreign companies as for instance in the case of FAB.3233 This expansion should be continued in order to gain international market share and increase their portfolio in other Internet based services, as well as to improve their overall operational capability. Another possibility to do so is by expanding through strategic alliances†¦ By building strat egic business partnerships within China and gaining market share in several sectors Tencent is also able to fend the threat of market entry by international Internet companies in turn. Tencent furthermore has got a highly influence on the communication world in China as one of the oldest Internet company and built already a lot of barriers for international companies.Taking the messenger service QQ as an example for the mostly used messenger in China it enjoys a very high customer liability. Consequently Tencent could prevent loosing their position in China because although of the feared abolishment of several governmental restrictions concerning the entry of international companies. Additionally Tencent should try to avoid that QQ gets more and more the look of WeChat. As already explained, this could tempt users to change to competitors because of confusion. In this case, Tencent should favor cannibalization by offering differentiated products of the same purpose, to avoid losing costumers to competitors. The image below shows a summery of the named points and what the SWOT-Analysis and recommendations for the Tencent Holdings Limited contain.Image 2: SWOTs of Tencent Holdings Limited344 ConclusionInternet business in China is still one of the fastest growing industries in the world and Tencent used and uses this opportunity a lot in expanding existing products, launching new services and developing better solutions for the internet population in general. These actions are supported by the try of going more and more international. Even though the external environment analysis showed that the Internet market is influenced by many factors, which co-determines the performance of Tencent an all the other Internet companies. To reach the best performance they could get, Tencent has to use its strengths and to improve its weaknesses to make the best out of every trend, meaning using opportunities and fending threats.To summarize what the work pointed out in the pr evious chapter, Tencent shouldTencent should expand their e-commerce and their online advertisement services. Moreover there is a big opportunity to create national and international strategic businesses trough the investments or the development of own innovations, which should be easily possible due to he strong research and development activity of Tencent. Additionally to that, Tencent already is the third largest Internet company worldwide, which makes it easier for them to enter international markets and gaining new customers all around the world.Regarding the governmental aspects, Tencent needs to use the supports given by the government and stress the development of new systems. Furthermore Tencent should definitely try to further build their market entry barriers. As a conclusion, the SWOT-Analysis of Tencent Holdings Limited showed, that the company is rightly positioned at the top in the world ´s largest Internet market, due their numerous strengths. But in times of liber alization, globalization and an almost satisfied domestic market, Tencent has to fight against the identified threats in the upcoming years.